Leveling the Personal Loan Playing Field
The LoanWinners project started in 2018 when a group of friends realized just how opaque the short-term personal loan business is. Put simply, loan companies have all the power simply because they understand how things work. Ordinary people, usually in the midst of some financial emergency, just don’t have the time to figure out how to get the best deal and often end up with the short end of the stick.
This state of affairs is both absurd and unnecessary. We LoanWinners believe that good information is key to making good financial decisions, and that providing this information is a public service.
What We Do
These days, you can hardly turn on your TV or open your phone without being bombarded by an avalanche of ads for financial products. Most if not all of these are designed to lead you into bad decisions, so where is an ordinary person supposed to turn to for good advice? We aim to fill this void, providing reliable guidance for people who would otherwise not know where to start when it comes to making responsible financial decisions.